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Brandwidth May 2009
     HOMEPAGE           BRANDSCAPE           BRANDWIDTH      SPLASHING AROUND
 
 
Go and open the door!
  
 
Hi Gerard, 

This month, we're inspired to take a leaf out of the book of Bealtaine, the Irish festival celebrating creativity in older age. Participants in 2009 (and there were over 55,000 last year, making it one of the country's biggest art festivals) are invited to 'Go and open the door!' and discover hidden talents.

This is no time to hide your light. In this month's Brandwidth, we feature a number of events that coax, cajole or egg us on to shine brightly.  Check out one of Bealtaine's hundreds of events across the country or step along to Confidence In Action, a hands-on conference aimed at helping us navigate our way through troubled times. If you're working in hospitality, don't just grin and bear it, bring your face to our Smile Conference, which tackles the hottest topics in sales and marketing for this sector.

Meanwhile, our featured blog entry, Fluffed Lines, argues the importance of holding the branding line across all activities in your business (not just marketing) and we learn from Fallon's John King about the importance of Brand Generosity.

So, go on and open that door!
In this issue:
  • Festival: Bealtaine 2009
  • Event: Confidence In Action
  • Event: Smile Conference
  • Blog: Fluffed Lines
  • Article: Brand Generosity
  
 
 
Festival: Bealtaine 2009
  
 
Each May, our client Age & Opportunity presents a festival which inspires tens of thousands of people both in Ireland and overseas (Bealtaine is a pioneering model for similar festivals in other parts of the world) to celebrate creativity in older age.

Events run throughout the country until May 31st; Go And Open The Door »  at the Bealtaine website to find one that's happening near you.

 
 
 
Event: Confidence In Action (May 27th, Burlington Hotel Dublin)
  
 
Gerard joins a great line-up of speakers, including the legendary Louis Copeland, to help you map a course through these troubling times. Confidence In Action is aimed at those people and businesses who want help in answering some of the big questions posed in our economy so that they can take decisive action. 

Attendance is complimentary but you're advised To Register » for individual seminars and events as places are limited.



 
 
 
Event: Smile Conference (May 21st, One Kilmainham Dublin)
  
 
Fortune favours the bold! 

Now in its 5th year, the Smile Conference offers practical insight, innovative strategies and powerful networking opportunities for sales & marketing managers in hospitality and tourism.

With Irish hospitality the heartbeat of our local economy, it's more important than ever for those who play host to visitors from around the country and across the world to be equipped to compete at the highest levels. Click Here » to Smile with us on May 21st.



 
 
 
Blog: Fluffed Lines
  
 
In sharp contrast to its excellent performance in recent advertising campaigns, Heineken badly fluffed its lines in the programme notes at Saturday's dramatic semi-final match between Munster and Leinster.

(Mind you, they weren't the only big name to stumble badly on the day).

Follow Through » on Gerard's recent blog post which tackles the failings of one of rugby's poster-boys full on.



 
 
 
Article: Brand Generosity
  
 
It's encouraging to read that one of Madison Avenue's leading lights is calling for brands that 'help build ideas in the world; they leave something behind'. We find this approach is second nature to many of the small business owners we work with, so it's great to see it make its way to the big shop-windows of the world.

For more on building a brand with a big heart and broad shoulders, Open Up » to John King's call to brand generosity.



 
 
   
 
 
 
   
 
 
 
   
 
 
 
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